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Website audits & teardowns
A real human review of what is working, what is quietly losing customers, and the three fixes that matter most. Includes how ChatGPT, Claude, and AI assistants see your brand.
Websites, audits & AI systems for local businesses
Websites that bring customers, not compliments.
Tovaka finds what is costing you customers, fixes it, and builds the systems that keep them coming. Start with a free teardown. Build only what your business needs next.
Built by Michael Kennett. Portland, Oregon.
TovakaBuilder
Free, no strings
Find out what your website is costing you.
Send us your URL. Within three business days you get a short, honest teardown: what is working, what is quietly losing you customers, and the three fixes that matter most. Includes an AI-search check: how ChatGPT, Claude, and AI assistants see your brand.
Get my free teardownWhat I build
A better website. A clear next step. Fewer missed customers.
For venue owners, gym owners, and local businesses ready to make their website and follow-up work together.
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Websites that turn visits into inquiries
Clear booking paths, easy click-to-call, real photography, reviews, and pricing people can find. Built around the next step your customer needs to take.
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CRM & lead follow-up
Customer systems that track inquiries, follow up by text and email, book appointments and tours, and request reviews. Keep an inquiry from getting lost.
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AI chat that knows your business
An assistant built around your real business knowledge, with a way for you to correct and improve its answers. You approve content before it publishes.
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Contracts, forms & deposits
Let customers fill out intake forms, sign contracts, and pay deposits right on your website. Give them a clear path from inquiry to booked work.
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Weekly content systems
Drafts, structured review, and required owner approval before scheduled publishing. Build a repeatable way to keep your marketing moving after launch.
Real businesses. Real builds.
See the work for yourself.
Subscription platform
Gymnastics CoachVault
A coach training business brought online with a subscription platform, lesson plans, and tools for gym owners.
Live training platform with subscriptions and a lesson plan generator.
Brand and Shopify commerce
Cloud Cap Beverages
Brand and Shopify work for a beverage manufacturer serving coffee, syrups, retail, and wholesale customers.
Retail and wholesale commerce built around a beverage manufacturer.
Brand, hospitality, and physical spaces
TEOTE Restaurant Group
Michael built the brand and spaces behind a Portland restaurant group, starting with a food cart in a converted Silver Streak trailer.
From one food cart to four Portland locations, 2011-2024.
Meet your builder
Thirty-five years of making things people can feel.
I’m Michael Kennett. I have built brands, restaurants, physical spaces, and software. I know what it takes to run a business, and I bring that experience to the website and systems your customers actually use.
You work directly with me, from the first review to the finished build.
Meet MichaelClear scopes. Prices up front.
Start with the problem you have.
The free teardown helps you choose the next step. Every paid project starts with an agreed scope.
Website Audit
$500
Know what to fix before you spend on a rebuild.
A detailed review of your website, messaging, mobile experience, search visibility, and the path from visitor to customer.
- Website and AI-search visibility review
- Competitor comparison
- Written report and recorded walkthrough
- Prioritized fixes you can give any builder
Online checkout coming soon. Contact Michael to confirm scope and payment.
Fix Sprint
$1,500
Fix the problems that are getting in the way.
A focused round of improvements to your existing website. We agree on the highest-priority fixes and the scope before work starts.
- An agreed list of website fixes
- Clearer copy and calls to action
- Mobile and inquiry-path improvements
- Review and handoff of the completed work
Online checkout coming soon. Contact Michael to confirm scope and payment.
Website Build
From $3,500
Give customers a clear reason and an easy way to choose you.
A website built around your business, from the words and design to booking, inquiries, and launch. Extra integrations are scoped before you commit.
- Messaging, design, and development
- Booking or inquiry paths
- Search and mobile foundations
- Launch and owner handoff
Online checkout coming soon. Contact Michael to confirm scope and payment.
Site Care
$400 / month
Keep your website useful after launch.
Ongoing care for your website, with a clear monthly scope. Content engines, CRM, and lead automation are quoted separately.
- Website maintenance
- Agreed content updates
- Checks on key customer paths
- Direct support from Michael
Online checkout coming soon. Contact Michael to confirm scope and payment.
Free, no strings
Find out what your website is costing you.
Send us your URL. Within three business days you get a short, honest teardown: what is working, what is quietly losing you customers, and the three fixes that matter most. Includes an AI-search check: how ChatGPT, Claude, and AI assistants see your brand.
Get my free teardown