01
Find the center
We listen, audit, research, and name what is already true. The goal is not a clever layer. It is the clear idea everything else can organize around.
Diagnosis, positioning, story
Brand, web, and content systems
Your business has a center.
We build from there.
Tovaka turns what makes your business matter into a clear brand, a website people trust, and a content system that keeps working every week.
MeaningMaking
The Tovaka approach
Most businesses do not need more decoration. They need the whole thing to organize around what is real.
We work from the inside out. Strategy, identity, technology, and content become parts of one living system instead of disconnected services.
One connected progression
From the first honest question to the system that keeps moving.
Start where the real problem is. Build only what the business needs next.
02
Build around it
Identity, language, website, and product become one connected experience. Every choice has a reason and every piece supports the whole.
Brand, web, digital products
03
Keep it alive
The work continues after launch. We build the content, collaboration, publishing, and learning systems that keep the story moving every week.
Content Engine, publishing, growth
Selected work
Built in the real world.
01
Gymnastics CoachVault
Product, brand, content system
A complete subscription platform for gymnastics coaches, built from product strategy through the weekly content operation.
02
Cloud Cap Beverages
E-commerce, retail, Shopify
A deep brand and commerce build across coffee, syrups, co-packing, private label, and direct retail.
03
TEOTE Restaurant Group
Brand, hospitality, place
Built from a food cart into four locations and one of Portland's most recognizable restaurant experiences.
Tovaka Content Engine
A good brand should stay alive after launch.
Our proprietary system turns each brand foundation into weekly content, structured review, required approvals, publishing, and learning.
Built for Tovaka projects first. Proven through real work.
Weekly batch
CoachVault, Week 29
Brand foundation guides every draft
Premium imagery, deterministic text
Required reviewers approve the current version
Buffer schedules only after approval
Find it. Build it. Keep it alive.
A studio built by a builder
Thirty-five years of making things people can feel.
Michael Kennett brings brand, hospitality, physical space, music, culture, software, and AI-native execution into one practice. Tovaka is where that experience becomes useful to the next business.
Meet MichaelFree, no strings
Find out what your website is costing you.
Send us your URL. Within three business days you get a short, honest teardown: what is working, what is losing you customers, and the three fixes that matter most.
Get my free teardown